Popularizing Video Art.
1. Television is a rapidly
changing phenomenon. With its tendencies being hard to grasp there’s a certain
vagueness as well as a situation of active search for new forms of production.
As a rule, the following processes are characteristic: the number of channels
and their specification increases while the fight for an audience intensifies.
2. An increasing number of
television’s problems are solved by its invasion deep into the sphere of video
art, reprocessing video art and changing its content.
3. By using contemporary media
technologies TV is transformed into humanity’s most important communicative
4. Television is a medium,
exploited as a rule by ideology, politics and commerce, its effectiveness judged
according to the number of its audience, its production required to meet most
rigid standards of accessibility and “watchability”.
5. Video art and TV are mutually
6. Video art is able to exist on
television only in special forms, under conditions that the author changes both
its perception and television itself. The proper term in this case is media art
on TV, as an art of influence and distortion appropriated by telematic means.
7. Television is the media
artist’s proper field.
8. Refusing to take part in the telematic
communication process means refusing to make efforts of popularizing both video
art and media art as a whole.