(June 23-27, 2001)
 in the frame of XXIII Moscow International Film Festival Rambler's Top100

F e s t i v a l & C o n f e r e n c e



Roman Kornienko.
Popularizing Video Art.


1. Television is a rapidly changing phenomenon. With its tendencies being hard to grasp there’s a certain vagueness as well as a situation of active search for new forms of production. As a rule, the following processes are characteristic: the number of channels and their specification increases while the fight for an audience intensifies.

2. An increasing number of television’s problems are solved by its invasion deep into the sphere of video art, reprocessing video art and changing its content.

3. By using contemporary media technologies TV is transformed into humanity’s most important communicative companion.

4. Television is a medium, exploited as a rule by ideology, politics and commerce, its effectiveness judged according to the number of its audience, its production required to meet most rigid standards of accessibility and “watchability”.

5. Video art and TV are mutually destructive.

6. Video art is able to exist on television only in special forms, under conditions that the author changes both its perception and television itself. The proper term in this case is media art on TV, as an art of influence and distortion appropriated by telematic means.

7. Television is the media artist’s proper field.

8. Refusing to take part in the telematic communication process means refusing to make efforts of popularizing both video art and media art as a whole.

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